How Agile tunes the marketing machine: Do more with less
Agencies are slow and inefficient, often client organisations too. Operations matter, and Agile can help unlock performance badly needed in todays resource constrained environment.
Marketing & the AI maze … or ‘how not to waste a ton of money’
The 300 largest US organisations alone will spend over $8Bn on AI for Marketing this year. Many may be about to pour it down the drain.